When the vending machine on the 3rd floor of the law school spit out a coke zero last week rather than the regular coke that I had requested, I spent the subsequent class looking up Wikipedia articles about the artificial sweeteners in Coke's newest zero-calorie product. My conclusions? Coke zero is basically the same thing as Diet Coke, but with a more "manly" image thanks to relentless advertising strategies.
Anyways, today's story detailing a lawsuit brought by Equal against artificial sweetener newcomer, Splenda, again drew my attention to the fake-sugar industry.
It seems that Equal isn't taking too kindly to Splenda's sudden dominance of the artificial sweetener market over the last few years. At the heart of the dispute is another ad campaign, this one by Splenda. As many may know, packets of Splenda proudly proclaim that the product is "made from sugar" and thus "tastes like sugar." In reality, Splenda has exactly the same amount of Sugar in it as Equal does: absolutely none. But Equal claims that Splenda's advertising ploy has mislead consumers into believing that Splenda is somehow a no-calorie form of sugar rather than a true artificial sweetener.
Unfortunately for Equal, Splenda actually is created from a few molecules of sugar (they dissolve in the manufacturing process). So the "made from sugar" claim is technically correct. I'm not sure what kind of case Equal has after conceding this point.
Which brings us back to diet coke. Coca-cola products have now begun incorporating Splenda into its products, surely part of the reason that Splenda has captured 62 percent of the artificial sweetener market. My hypochondriacal question: is Splenda any better for you than Equal, which has been prone to rumors of brain cancers and other strange ailments in lab tests?
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